Adidas to release Yeezy inventory in August

The August release will feature a range of existing products from the previous year, including some of the most popular designs such as the Yeezy Boost 350 V2, 500 and 700, as well as the Yeezy Slide and Foam RNR.

These products will be available through Adidas’ digital platforms, including the CONFIRMED app, adidas.com, and selected wholesale partners’ digital platforms. The phased release is designed to manage demand while ensuring a fair and premium experience for consumers.

The decision to release more Yeezy inventory follows the successful sale of $4 million sneakers in May, which generated $565 million in online orders.

Despite the discontinuation of the Yeezy business causing a 20% decline in sales in North America, Adidas managed to reduce its expected full-year operating loss from $772 million to $499 million, thanks to the successful first Yeezy sale…