Proven Skincare Expand Retail Partnership With Sephora

In a significant move for personalized skincare brand, PROVEN has announced the expansion of its unique partnership with leading beauty retailer Sephora. This collaboration marks PROVEN’s debut in retail and Sephora’s initial venture into skincare personalization. The partnership, which was initially launched digitally, is now extending to ten Sephora brick-and-mortar locations across the nation.

The in-store experience offers customers interactive video displays where they can scan a QR code to take PROVEN’s 3-minute Skin Genome Quiz. This quiz helps formulate personalized skincare solutions for each customer. Sephora beauty advisors will be on hand to answer any queries. PROVEN‘s algorithm uses the quiz responses to analyze millions of factors and select the best ingredients for each individual’s skin. The company also adjusts its formulations every eight weeks to adapt to changing seasons, skin tolerance to active ingredients, geographical moves, aging, and pregnancy.

Customers can conveniently checkout on their phones and have…