The Potion Studio has announced its first major retail expansion into 25 Nordstrom stores across the United States, alongside availability on Nordstrom online. Formulated with a deep understanding of diverse hair needs, The Potion Studio’s luxurious and clean beauty range caters to all ethnicities, hair textures, and genders.
“We are thrilled to bring The Potion Studio’s curated shopping experience to more customers across the country through our partnership with Nordstrom,” says Aziza El Wanni, Founder and CEO of The Potion Studio. “Expanding into 25 Nordstrom stores allows us to further our mission of empowering individuals to embrace their unique beauty and celebrate diversity.”
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Customers can now experience The Potion Studio’s complete line of endocrine-safe hair care products in Nordstrom stores and online, designed to cater to all ethnicities, hair textures, and genders, this luxurious and clean beauty brand is the result of Aziza El Wanni’s personal experiences and…
her passion for creating inclusive hair solutions. Inspired by her journey with mixed-race, curly hair, El Wanni began experimenting with her own hair ‘potions’ at a young age, leading to the creation of The Potion Studio.
“We invite everyone to discover the magic of The Potion Studio’s revolutionary hair care line as we continue to celebrate diversity and inclusivity- and prove that you don’t need a 10+ step haircare routine when dealing with textured or curly hair,” adds Aziza El Wanni.
The Potion Studio on 25 Nordstrom shelves in-store and online Inspired by her journey with mixed-race, curly hair, El Wanni began experimenting with her own hair ‘potions’ at a young age, leading to the creation of The Potion Studio.
“We invite everyone to discover the magic of The Potion Studio’s revolutionary hair care line as we continue to celebrate diversity and inclusivity- and prove that you don’t need a 10+ step haircare routine when dealing with textured or curly hair,” adds Aziza El Wanni…
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