Oh Polly has announced its returns policy has been updated to fix a common problem in the retail industry known as “repeat refunders.” This is when lots of stuff bought online is sent back. According to Invesp, at least 30% of all products ordered online are returned, as compared to 8.89% in brick-and-mortar stores.
Starting on May 13, 2024, Oh Polly’s new rule introduces variable return charges. These charges go up if you send more stuff back. The aim is to prevent people from buying things, using them once, and then returning them.
Key Takeaways:
- Oh Polly has introduced a new returns policy to combat “repeat refunders” and excessive returns.
- The policy features tiered return fees based on a customer’s return rate, with higher fees for those who return a larger portion of their order.
- The move aims to discourage “wardrobing” – buying clothes, wearing them once, and then returning them.
- Oh Polly’s updated policy is part of a growing trend among online fashion retailers to create a more sustainable and equitable shopping experience.
Oh Polly’s Updated Returns Policy Oh Polly now charges different return fees. This change targets those who return a lot. The goal is to make people think twice before returning items but still allow returns when needed. Tiered Return Fees Based on Return Rates Return fees depend on how much of your order you send back.
For instance, sending back up to half your order costs a small £2.99 fee. Yet, returning almost everything means paying £8.99. This strategy asks frequent returners to bear more of the return cost.
Percentage of Order Returned Return Fee Up to 50% £2.99 51% to 75% £4.99 76% to 89% £6.99 90% to 100% £8.99 First Return Free for New Shoppers New shoppers at Oh Polly get their first return free. It’s a kind welcome from the brand. This way, newcomers can check out the sizes without fretting about return costs.
Yet, later return fees will differ based on how much they send back in the future. 21 Days for Refunds or Exchanges, 30 Days for Store Credit Oh Polly gives UK customers 21 days to return items for a refund. This means you have time to check if you like your purchase. If you need more than 21 days, don’t worry…
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