AliExpress launched its marketplace platform for US sellers just before the 2024 holiday season. This new initiative, AliExpressDirect, provides U.S. retailers with an exciting opportunity to reach an international customer base with 0% commission and zero onboarding costs during the introductory period.
“We’re excited to support local businesses and are focused on reducing friction and risk in the onboarding process,” said Jackie Lee, Head of Partnership and Business Development at AliExpress. “By leveraging our technology and resources, both growing and established businesses can easily explore a new channel that can help them increase visibility and boost sales.”
Local retailers can shop on AliExpress via a simple and flexible process. The platform’s functionalities are designed to enhance shop management, featuring tools for optimizing product listings, pricing, and promotions. Sellers can utilize a one-click store design template for quick and easy setup, as well as transparent tracking and multi-product listing capabilities, enabling…
them to upload thousands of stock keeping units (SKUs) simultaneously. Win-Win for Consumers and US-based Retailers For U.S. consumers, the ability to shop from local sellers affords an even greater diversity of products on AliExpress, including an increasing number of well-known brands and the latest trending products.
Customers will also benefit from shorter delivery times, worry-free returns, and fast customer support. “AliExpress provides a strong, scalable platform that allows us to connect with a large audience in the U.S. while maintaining control over our fulfillment and shipping processes.
The platform’s structure supports fast order processing, which complements our focus on delivering beauty products quickly to customers,” said Piyush Golia, CEO, The PCA Companies. “AliExpress has helped us tap into a different segment of U.S.
consumers who may not shop on other platforms, and the feedback has been overwhelmingly positive. We anticipate continued growth as more consumers discover our offerings through AliExpress.” A new U.S. Consumer Insights Report by AliExpress and Censuswide found that U.S. shoppers prioritize value when shopping locally…
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