Kendall Jenner’s award-winning 818 Tequila is downsizing. For the first time ever, the brand announced the release of its 818 Minis: 50ML bottles of its signature Reposado and Blanco tequilas, rolling out nationwide beginning in September.
Also known as “shooters” or “nips,” these pocket-sized pours pack the same premium quality 818 fans already love, but in a playful format that’s easy to slip into a purse or clip to your bag.
A Small Sip with Big Style
To mark the debut, 818 Tequila is rolling out a cheeky new social campaign titled “Free the Nip.” The campaign reimagines the 818 Mini not just as a drink, but as a stylish new fashion accessory. No longer confined to airplane carts or hotel minibars, the 818 Minis are designed to go wherever the night or day takes you.
“We designed the 818 Minis to be chic and fun,” said Kendall Jenner, Founder…
of 818 Tequila. “The release is a direct response to what our fans have been asking for; it’s about growing our portfolio and making 818 more accessible in everyday moments.
We’ve made our minis into your new favorite accessory!” Positioning Spirits as Accessories For 818, the launch is more than just about size; it’s about identity and cultural relevance.
Kathleen Braine, CMO of Calabasas Beverage Company, explained how the idea ties into current consumer behavior: “As we grow the 818 brand, this launch is a strategic step that strengthens our position at the intersection of culture and premium spirits.
People are clipping charms and lip glosses to their bags, so we thought, why not the 818 Mini? We’re giving the mini a tongue-in-cheek new role as your new favorite accessory, no longer relegated to minibars or airplane carts.” Capturing “Little Treat Culture” The timing of the launch also speaks to cultural shifts…
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