A major new collaboration is making headlines in the beauty industry, as Moroccanoil joins forces with Ulta Beauty to bring its acclaimed products to retail shelves nationwide. Moroccanoil, the renowned argan oil haircare pioneer, has officially launched in Ulta Beauty stores nationwide, marking a major milestone in the brand’s journey to reach more beauty consumers while championing its professional salon heritage.

Historic Partnership Brings Luxury Haircare to More Consumers

Beginning August 24, 2025, Moroccanoil debuted its full collection of haircare, body care, and fine fragrance products across select Ulta Beauty locations and via Ulta.com. This expansion puts the global leader in argan oil-infused beauty products in front of millions of new customers through the nation’s largest beauty retailer.

This partnership goes beyond shelf space; it’s a unified move for innovation and the empowerment of professional stylists. Moroccanoil now connects directly with over 7,000 in-store stylists by offering education, in-store activations,…