Burberry Shows Kent Teens How Merchandising Shapes Fashion

Burberry has deepened its investment in future fashion talent with a hands on merchandising masterclass for the Kent School of Fashion’s Fashion&Business Saturday Club, held at the end of April in partnership with the British Fashion Council and the National Saturday Club. The session pulled back the curtain on how merchandising decisions shape Burberry collections, connecting teenagers directly with the commercial thinking behind a global luxury brand.

Inside Burberry’s merchandising masterclass

The masterclass, hosted for members of the Fashion&Business Saturday Club at the Kent School of Fashion, focused on the role merchandising plays in building cohesive, high-performing collections. Using Burberry as a live case study, the session explored how teams balance creativity, commerciality and brand identity to curate products that feel both on-brand and commercially viable.

Participants were encouraged to think like merchandisers rather than only as designers, considering assortment planning, depth, price architecture and how pieces work together across…