Amorepacific’s New Yongsan Flagship Turns Skin Diagnostics Into Bespoke Beauty

At the same time, it operates as a research driven space, with company researchers interacting directly with customers and using AI based analysis to assess current skin conditions and model future changes.

AMORE BESPOKE: personalized makeup and hair care At the center of the new flagship is AMORE BESPOKE, a customized cosmetics service that creates made to order products on site, tailored to each customer’s characteristics and preferences.

The service covers multiple categories, including base makeup, lip products and hair care, with finished items labeled with the customer’s own name. As part of the relaunch, the HERA CUSTOM MATCH FOUNDATION service has been significantly expanded. The shade range now spans from No. 3 through No.

50, and a new “Reflection Skin Glow” finish has been added alongside the existing “Silky Stay” and “Black Cushion” lines, giving customers a much broader set of options to match tone and desired finish…