Balenciaga’s ICON PHOTOCARDS Campaign Turns PP Krit and Global Stars Into Collectible Luxury Imagery

Icon Photocards Concept Launching on May 11, 2026, the Balenciaga ICON PHOTOCARDS Campaign presents an array of new Balenciaga bags and ready to wear through a format inspired by collectible photo cards, reimagined for luxury fashion.

The campaign is shot by photographer Hannah Moon, whose collage driven, graphic portrait style underlines the idea of each image as an “icon card” that fans might want to collect, share and repost.

Rather than a traditional single narrative film, the visual system is built as a series of tight, character rich frames, each focused on a different ambassador or product, mirroring the way photocards function in K pop and fan communities.

Casting PP Krit And Global Icons Thai actor and singer PP Krit Amnuaydechkorn is one of the central faces of the campaign, appearing in a sequence of striking portraits that spotlight key bags and looks…