Brownie Opens New Store at Antara Fashion Hall Bringing Its Renewed & Immersive Concept to Mexico
Brownie is deepening its footprint in Mexico with a new store at Antara Fashion Hall in Polanco, Mexico City, bringing its renewed, more immersive store concept to one of the capital’s most
Brownie Opens New Store at Antara Fashion Hall Bringing Its Renewed & Immersive Concept to Mexico
Brownieis deepening its footprint in Mexico with a new store at Antara Fashion Hall in Polanco, Mexico City, bringing its renewed, more immersive store concept to one of the capital’s most iconic shopping destinations. The opening adds a fresh chapter to the Barcelona born brand’s international growth, positioning Brownie even closer to its community of Brownie Girls in Latin America.
Brownie lands in Antara Fashion Hall
Antara Fashion Hall (also called Antara Polanco) is an upscale, open air shopping centre in Nuevo Polanco, known for its mix of global fashion brands, design labels, gourmet restaurants and a Cinemex multiplex. Designed by architect Javier Sordo Madaleno and opened in 2006, it spans three levels with around 100 stores, and has become a reference point for luxury and contemporary shopping in Mexico City.
On social media, Brownie announced the opening with the message “Brownie Loves Mexico so we decided to open…
a new store in Antara. See you there #browniegirls,” underscoring how strategic this location is for building brand awareness and loyalty in the country.
A renewed store concept: warmer and more immersive The brand describes Antara as the launchpad for its “renewed store concept,” a design approach that reflects Brownie’s evolution and aims to deliver a warmer, more immersive shopping experience.
Earlier international openings such as the second store in Andorra already previewed the new image, featuring: Soft, Mediterranean inspired materials and neutral tones that echo Brownie’s Barcelona roots.
Open, home like layouts, where garments, footwear, bags, accessories and the Relove sustainable line are presented together in lifestyle vignettes…
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