BeautyNews

Why Jean Paul Gaultier Chose Tess McMillan as The Face of La Belle Rosea

Tess McMillan, a Gaultier icon, embodies the spirit of La Belle Rosea with her unique beauty and modern charm.

BeautyNews

Why Jean Paul Gaultier Chose Tess McMillan as The Face of La Belle Rosea

Jean Paul Gaultier is using La Belle Rosea to do more than launch another flanker; the brand is sharpening its fragrance storytelling around a very specific kind of heroine, and Tess McMillan is central to that strategy. Casting her again is a deliberate marketing choice that ties together continuity, distinctiveness, and a visual identity that stands out in a saturated “pretty floral” market.

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