Matcha or Iced Latte How Molly Mae’s Adidas Originals Launch Brews Product, Palette Into One Store
Adidas Originals and Molly Mae didn’t just drop two sneakers. They built a soft, matcha and latte tinted world around them and then translated that world into three tightly curated retail experiences at adidas LDN, JD and OFFICE. The result is a launch that feels intimate, tactile and very Molly‑Mae, even inside some of the UK’s biggest sneaker doors.
Two icons, one mood board
At the heart of the story are two adidas Originals icons, both “curated by Molly Mae”: the Samba Matcha and the Superstar Latte.
The Samba Matchapairs a soft matcha green upper in leather and suede with off white 3 Stripes, a traditional gum sole and double lacing in off white and blush tones, giving a gentle twist to a terrace classic. The Superstar Lattereimagines the shell toe in a creamy coffee shade, with brown stripes that read like a “perfect coffee blend” calm, tonal and built…
for everyday wear. Molly‑Mae has spoken about flying to Germany to work on the designs herself, underlining that this is a limited edition Originals capsule inspired by matchas and iced lattes, not just a standard influencer colourway.
Designing a “Molly” retail experience For launch, the retail design team worked closely with Molly Mae’s own team to “shape her vision across three retail spaces, with the aim of making every moment feel true to her.” That meant: A flagship experience at adidas LDN, giving the collection a hero stage in the brand’s London flagship.
Dedicated wholesale executionsinside JD and OFFICE, tailored to their Trafford Centre and Selfridges environments. Rather than defaulting to bold adidas branding, the spaces lean into what Molly‑Mae is known for online: a delicate, premium, neutral world built around calm tones, soft textures and a less is more aesthetic.
The matcha and latte palette goes 3D The creative hook “matcha or iced latte?” becomes the organising principle for the entire physical rollout. A matcha and latte paletteruns through fixtures, graphics and props, from creamy plinths and seating to green accent details that mirror the Samba’s upper…
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