LuxuryNews

Ding Yuxi Fronts Versace Fragrances as The House’s New Global Fragrance Ambassador

Ding Yuxi embodies Versace's modern charisma in a stylish campaign.

Ding Yuxi Fronts Versace Fragrances as The House’s New Global Fragrance Ambassador
LuxuryNews

Ding Yuxi Fronts Versace Fragrances as The House’s New Global Fragrance Ambassador

Courtesy of Versace. Photographer not provided.

Versace has appointed Chinese actor Ding Yuxi as its new Global Fragrance Ambassador, unveiling a campaign that pairs classic Versace glamour with his unapologetic, fiercely expressive energy. The partnership puts Ding front and centre for key scents including Versace Pour Homme and Bright Crystal, aimed at a new generation of fragrance consumers in China and worldwide.

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