ŌURA Steps Into Harrods and John Lewis With New Retail Concessions Captured in One Day by TDM.Space

Oura’s new luxury and department store presence At Harrods, ŌURA has created a dedicated flagship space on the Fifth Floor Technology department, where shoppers can discover and purchase the Oura Ring 5 and other models.

The concession is positioned as a premium wellness tech experience, allowing visitors to explore features such as sleep tracking, stress, heart rate and activity metrics with in store guidance.

In John Lewis & Partners, the brand continues its rollout across the retailer’s 34 department stores nationwide, combining physical displays with online availability on JohnLewis.com. These spaces offer in person sizing, same day purchase and pick up, and education on ŌURA Membership.

TDM.Space’s role in the launch For this latest phase, TDM.Space was commissioned to document the Harrods and John Lewis concessions on the same day, deploying its London team across both sites…