VILLA ZEGNA Turns Chateau Marmont Into a 1970s Inspired Italian Summer Club 

A 1970s ZEGNA universe in LA For Los Angeles, VILLA ZEGNA is imagined as a private, invitation only club that opened straight after the Summer 2027 “La Villeggiatura” runway on Malibu Pier, extending the show into an intimate environment.

The concept draws on how the Zegna family travelled and hosted in the 1970s, blending tailored ease with a sense of slow, sociable time.

Archival inspired installations from 70s style lounges to an Italian newsstand weave in visuals and typography from TOP, the in house magazine that once documented the company’s move from textiles into full fashion.

Nostalgic summer rituals, reimagined Throughout VILLA ZEGNA Los Angeles, the “nostalgic rituals of summer holidays” become touchpoints: newspapers, postcards, gelati, candies and iconic Italian drinks are used as props and pleasures, not just décor. Guests encounter: Printed postcards and papers that echo 1970s graphic design…