Desigual’s Innovation Day in Barcelona Turns The Mediterranean Sea Into a Blueprint for Fashiontech
DESIGUAL turned its headquarters in Barcelona into a live lab this week, hosting a new edition of Innovation Day that brought together bold thinking, fashion tech and a very literal translation of the Mediterranean Sea into textile. Framed by the brand as a day where creativity and technology together can move fashion forward, the program mixed strategy talks with a generative art installation that made the sea weave its own fabric.
Innovation Day: bold thinking in Barcelona
Held at DESIGUAL’s headquarters in Barcelona, Innovation Day builds on the brand’s broader reinvention and the work of Awesome Lab, its open innovation hub launched to support startups solving fashion’s biggest challenges. The day opened with founder Thomas Meyer, who set the tone by focusing on how innovation is reshaping the way brands create, connect and grow, echoing his long-standing belief that “in fashion, innovation is everything.”
That framing matters for Desigual, a…
company that has used Awesome Lab to experiment with on-demand collections, AI-assisted design and new digital tools, all while staying true to its DNA of bold, unconventional aesthetics.
Wallapop, unspun and Coach: three angles on the future The morning brought three very different perspectives on how creativity and technology are changing fashion and retail: From Wallapop, Cristina Gómez Molina, Federico Roccatagliata and Lourdes Fuster Solà shared how a reuse platform can become a cultural reference, walking through frameworks for brand preference, conversion and virality in a circular, peer‑to‑peer context.
Beth Esponnette, cofounder of unspun™, explored how technology and on-demand production could spell “the end of overproduction as we know it,” aligning closely with Desigual’s own pilots in online only, made to order collections.
Diego Sebastianán, VP Customer Experience at Coach, brought a customer centric lens, showing how evolving consumer needs can be turned into real competitive advantage across retail and lifestyle portfolios…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss news coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.