PATRON Tequila and Becky G Debut Our Rainwater Project Limited Edition PATRON Silver to Fund 200 Isla Urbana Rainwater Systems
PATRÓN is turning its latest celebrity collaboration into a water access lifeline in Jalisco, Mexico, teaming up with longtime partner Becky G and non profit Isla Urbana on Our Rainwater Project Limited Edition PATRÓN Silver, a highly collectible launch that helps fund 200 rainwater harvesting systems for local households.
Every drop counts: 200 rainwater systems for Jalisco
At the heart of the project, PATRÓN is funding the installation of 200 rainwater harvesting systems with pioneering Mexican non profit Isla Urbana for households across the state of Jalisco. These systems collect and store rainfall so families can use it for everyday needs such as washing, bathing, cleaning and watering plants, providing a more reliable source of water in regions where supply can be irregular.
Jennifer White, Co-Founder and General Director of Isla Urbana, notes that having partners like PATRÓN and Becky G “means so much”, because they’re using their platforms to…
spotlight an issue that “matters deeply” and help more households gain access to reliable water.
She emphasises that “every system we install is designed to last, giving households a reliable source of clean water they can depend on and pass down for years to come.” Rooted in a shared commitment to Jalisco, where PATRÓN is produced and Becky G’s family is from, the initiative is built around a simple belief: every drop counts.
Two-piece limited-edition collection Our Rainwater Project Limited Edition PATRÓN Silver honours the role of water through two complementary offerings. Exclusive Becky G designed bottle A custom PATRÓN Silver bottle designed by Becky G, produced in an exclusive run of 350 bottles.
Finished with a custom cork and a wearable scarf, turning the bottle into a collectible object and keepsake. The design features blue and green tones and wave motifs, symbolising both the importance of water and the longstanding relationship between Becky G and PATRÓN…
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