Cartier Turns Saint Tropez Into a Three Week Le Chœur des Pierres High Jewellery Destination

Cartier has turned Saint Tropez into a three week high jewellery destination, unveiling Le Chœur des Pierres with an immersive programme created for international press and Cartier clients.

To launch the new High Jewellery collection Le Chœur des Pierres, Auditoire Luxe transformed Saint-Tropez on the French Riviera into an intimate, invitation only experience that unfolded over three weeks for global editors and top Cartier clientele. The programme was designed as a full destination journey, highlighting the maison’s craftsmanship and artistry while allowing guests to discover the collection in motion rather than behind vitrines.

At the heart of the experience was a bespoke live model show conceived to bring Le Chœur des Pierres to life on the body. Instead of static displays, pieces were presented while models moved through carefully lit spaces, so the color, cut, and volume of the stones could catch the changing light of Saint-Tropez and emphasize the…