Chloé Brings Les Essences Méditerranéennes to South Africa Through an Immersive Cape Town Journey

Set against the coastline of Cape Town, the event turned the collection’s Mediterranean inspirations into a sensory journey. Guests moved through four individual settings, each designed to reflect the landscapes, ingredients and memories associated with a different fragrance.

Fragrance expert Lydia von Wielligh Steyn guided the experience, explaining the olfactory ideas behind the collection and the role of Mediterranean nature in each composition. Rather than presenting perfume as a static product, the event focused on the emotional links between scent, place and personal memory.

Atelier des Fleurs is built around the art of floral composition. The collection honours the vision of Gaby Aghion, who founded the Chloé Maison in 1952 and helped establish a more relaxed, modern approach to luxury fashion.

The fragrance line takes the same spirit into perfume by giving each flower, leaf, aromatic plant or woody material a distinct voice. The fragrances are designed to be worn individually or combined in layers…