Nykaa Brings More Than 80 Beauty Brands to Its New Delhi Luxe Store

The opening was attended by Sharvari, Nykaa’s brand icon, and Anchit Nayar, Executive Director and Chief Executive Officer of Nykaa Beauty. The new location expands Nykaa’s physical luxury beauty presence while giving shoppers a place to test, explore and discover products across categories.

A Bigger Nykaa Luxe Experience Located at Ambience Mall, Vasant Kunj, the new Nykaa Luxe store is the beauty retailer’s largest store in India. The 5,500 square foot format signals the company’s focus on premium offline beauty retail, where customers can explore products in person and receive a more detailed service experience.

The store carries a curated selection of more than 80 beauty brands across skincare, makeup and fragrance. This multi-brand approach is central to the Nykaa Luxe format, allowing customers to compare products, learn about new launches and discover global and prestige labels in one place.

For beauty shoppers, the value of a larger format lies in choice as well as experience. Skincare often requires consultation and testing, while makeup is highly personal to undertone, texture and finish. Fragrance also depends on an in person encounter, since customers need time to try…