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Vuori Expands Its China Retail Footprint With a South China Debut

Shenzhen, with its strong fitness-focused consumers and vibrant lifestyle scene, presents a promising market for Vuori, enhancing its presence in the Greater Bay Area.

Published: Aug 31, 2026 1:59 PM

By Jeanel Alvarado

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Vuori Expands Its China Retail Footprint With a South China Debut

Vuori has opened its first store in South China at Luohu MixC in Shenzhen, marking a new milestone in the American activewear brand’s expansion across the country. The store opened on August 13 at Shop L497A, 1881 South Baoan Road, placing Vuori in one of Shenzhen’s leading luxury retail destinations.

The Luohu MixC opening builds on Vuori’s earlier entry into China, which began online through Tmall in 2022 before the brand opened its first mainland store at Jing’an Kerry Centre in Shanghai in 2024.

The Shenzhen location gives the brand a direct presence in the Greater Bay Area and connects it with consumers across one of China’s most influential lifestyle, technology and business regions. A New Market for Vuori The new Luohu MixC boutique marks Vuori’s official debut in South China. The store is open daily from 10 a.m.

to 10 p.m., offering customers a dedicated place to explore the brand’s performance apparel, activewear and lifestyle collections. Shenzhen is a strategic market for Vuori.

The city has a strong base of fitness-focused consumers, a large young professional population and close connections to neighbouring Hong Kong, Guangzhou and other Greater Bay Area markets. For an activewear company, Shenzhen offers the right mix of performance, lifestyle and fashion demand…

Vuori Expands Its China Retail Footprint With a South China Debut

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