Gieves and Hawkes Reopens Savile Row Flagship With a New Tailoring Experience

The renewed flagship presents the full Gieves & Hawkes offering across Bespoke, Made to Measure, Ready to Wear and Military. It also brings fresh attention to the house’s tailoring heritage, naval history and long-standing role on Savile Row. A New Chapter at No. 1 Savile Row No.

1 Savile Row has been home to Gieves & Hawkes for generations. The reopening marks a significant moment for the British tailoring house as it updates its physical presence while retaining the traditions that have defined the brand. The refurbishment has been approached as an evolution rather than a complete redesign.

Original architectural features have been restored, while new elements have been added in keeping with the character of the building. Traditional wall panelling and beading have been carefully refreshed throughout the store.

The timber floors have been refinished, while a new Portland stone entrance floor has been laid in a historically appropriate keystone pattern. Original plaster cornices have also been restored and redecorated…