ASICS Builds Its Sydney Marathon Activation Around Rise & Shine and Running Rituals

The house took its creative direction from the collection’s morning-workout theme, using the colours and energy of sunrise to connect the footwear with the routines surrounding a run. That connection extended beyond the displays into the activation’s programming.

A Collection Story Told Through Place and Participation ASICS partnered with Australian runner and poet Josh Lynott on live storytelling and a limited-edition magazine, also called Rise & Shine.

The collaboration explored running, ritual, creativity and the mind, giving the collection a narrative rooted in the experience of running rather than product specifications alone.

Photographs shared by the brand show sunrise-inspired signage, footwear displays, a digital product-information screen and a group stretching session. Written reflections on running sit alongside campaign imagery, while ASICS-branded bottles carry colourful cords and miniature shoe charms…