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Tommy Hilfiger Taps Gigi Hadid for a Plaza Teaser Ahead of Its Spring 2027 Show

Tommy Hilfiger has released a short video featuring Gigi Hadid arriving at The Plaza ahead of its Spring 2027 runway show.

Published: Sep 10, 2026 2:49 AM

By RETAILBOSS Team

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Tommy Hilfiger Taps Gigi Hadid for a Plaza Teaser Ahead of Its Spring 2027 Show

Tommy Hilfiger has released a short video featuring Gigi Hadid arriving at The Plaza ahead of its Spring 2027 runway show. The teaser puts the model and the New York hotel at the center of the brand’s invitation to watch the show on September 10, 2026.

Gigi Hadid arrives at The Plaza ahead of Tommy Hilfiger’s Spring 2027 show. Video: Tommy Hilfiger. The brand’s announcement directs viewers to its YouTube and Instagram channels for the livestream, advertising a 2 p.m.

start using the time-zone label “EST.” The video builds anticipation around the arrival rather than presenting a full collection reveal. The Arrival Becomes Part of the Show The teaser’s cover shows Hadid leaning out of a yellow taxi, combining a recognizable New York setting with the immediacy of an arrival.

It gives the audience an entry point into the runway story before the show itself begins. The Plaza is also part of the message.

By naming the venue in the announcement and centering the teaser on getting there, Tommy Hilfiger connects the upcoming collection presentation to a specific place instead of relying only on a date and season…

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