OLAPLEX Brings Shape Set Style Studio to New York’s Flatiron Plaza

Video: OLAPLEX. The announced hours are 11 a.m. to 5 p.m. on both Saturday and Sunday. OLAPLEX identifies Flatiron Plaza as the location and describes the event as a larger-scale expression of the salon experience, with Shape Set providing the launch focus.

The format places the product introduction in a public-facing city setting. Instead of keeping the launch within a product announcement alone, the brand is giving it a named studio concept, a location and a defined weekend program. That structure connects the brand’s salon association with a physical encounter.

The Style Studio name gives the activation a service-oriented identity, while the two-day schedule creates a clear period for visitors to engage with the launch. The event is scheduled for September 12–13 at Flatiron Plaza, New York City, from 11 a.m. to 5 p.m. each day.

Its marketing focus is the translation of salon experience into a branded launch environment, linking the product story with a place consumers can visit.