Rhode Enters 19 European Sephora Markets With a Paris Café rhode Activation

In Paris, a five-day café activation is directing visitors toward nearby Sephora stores with a purchase-linked sampling offer. The combination of broad distribution and a localized event gives the brand two distinct routes to discovery at launch.

The new markets include France, Germany, Italy, Spain, Poland, Sweden and Switzerland, among others listed in e.l.f. Beauty’s launch announcement. Sephora carries Rhode’s core skincare and makeup assortment, including Pocket Bronze and Highlight Milk.

This expands physical distribution beyond Rhode’s earlier Sephora presence in the U.S., Canada and United Kingdom. Paris activation connects the café to Sephora Café rhode occupies Le Bonaparte at 42 Rue Bonaparte through October 4. Hours are September 30 from 10 a.m. to 2 a.m.; October 1–2 from 8 a.m.

to 2 a.m.; and October 3–4 from 8 a.m. to 1 a.m., all in local Paris time. The brand’s event details say reservations are required and the café itself does not sell Rhode products…