BeautyNews

Shiseido Uses Cannes Travel Retail Fair to Preview Beauty Exclusives Across Core Brands

The group put SHISEIDO, Clé de Peau Beauté and NARS beside a wider fragrance portfolio at the TFWA exhibition, where it met duty-free retail partners.

Published: Oct 10, 2026 3:41 PM

By Shipra Bohara

BeautyNews

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BeautyNews

Shiseido Uses Cannes Travel Retail Fair to Preview Beauty Exclusives Across Core Brands

Image: Shiseido. Photographer credit to verify.

Shiseido Travel Retail previewed upcoming channel exclusives and campaigns for SHISEIDO, Clé de Peau Beauté and NARS at the TFWA World Exhibition & Conference in Cannes, while presenting fragrance additions from across its portfolio. The trade fair brought the group’s beauty and fragrance offer to travel retail partners in one setting.

The choice of brands is notable. Shiseido’s travel retail portfolio spans skincare, makeup and fragrance, allowing the company to pitch several price points and shopping missions to airport and duty free operators in one meeting.

Its Cannes presentation included ISSEY MIYAKE PARFUMS, narciso rodriguez, Serge Lutens, ZADIG&VOLTAIRE and Tory Burch Beauty, with Max Mara Le Parfum also featured. A partner facing launch window TFWA says its 2026 Cannes exhibition ran from September 27 to October 1 and drew 8,011 visitors and 482 exhibiting companies.

Duty free and travel retail operators, agents and distributors accounted for 65% of visitors, according to the association. That concentration makes the show a useful place to show prospective ranges to buyers before they reach shelves.

Shiseido’s Cannes presentation put its core beauty brands alongside a wide fragrance portfolio. The combination gives airport and duty free buyers a cross category offer from the same supplier, spanning skincare, makeup and scent…

Shiseido team at its TFWA Cannes exhibition space

Clé de Peau Beauté display at Shiseido's travel-retail exhibition space

Fragrance bottles displayed in Shiseido's Cannes exhibition space

NARS product display at the Shiseido Travel Retail stand

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