Gap Sets October 23 Release for Its Second Victoria Beckham Collection

The official Gap site lists the online launch for 9 a.m. ET / 6 a.m. PT, followed by select stores at 10 a.m. local time. Cardmembers are offered access one day earlier, at noon ET / 9 a.m. PT on October 22. A preview is available through the Gap app.

Mark Breitbard, president and CEO of the Gap brand, said the partners saw an opportunity to “build something bigger than a single collection.” The new release carries that continuing-collaboration approach into another selling period.

The launch sequence gives the collection several distinct customer touchpoints: an app preview, early cardmember access, the general online release and participating stores. For shoppers, the practical distinction is timing—store availability follows local opening arrangements rather than the digital launch clock.