LuxuryMarketing

Neiman Marcus Turns Its 100th Holiday Book Into a Beverly Hills Retail Experience

The Holiday Fantasy campaign links bespoke gifting, a Figue & Co. store activation and two distinct seasonal giving programs.

Natasha Poly with a red bow for the Holiday Fantasy campaign.
LuxuryMarketing

Neiman Marcus Turns Its 100th Holiday Book Into a Beverly Hills Retail Experience

Campaign photograph: Alexandre Bassard / Neiman Marcus.

Neiman Marcus is marking the 100th edition of its Holiday Book with Holiday Fantasy, a campaign that connects its gifting publication to a Beverly Hills store experience produced with Figue & Co. The launch brings the retailer’s annual gift storytelling into a physical setting rather than leaving it on the page.

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