Trending Now

BusinessNews

Bath & Body Works Names Craig Smith EVP of Digital After Website Relaunch Work

Smith moves from ecommerce adviser into an executive role focused on digital and omnichannel development, effective November 2.

Published: Oct 23, 2026 9:23 AM

BusinessNews

Add RETAILBOSS as Preferred Source

BusinessNews

Bath & Body Works Names Craig Smith EVP of Digital After Website Relaunch Work

Image: Bath & Body Works.

Bath & Body Works has appointed Craig Smith executive vice president of digital, effective November 2. The appointment moves Smith from an ecommerce advisory role into leadership of the company’s digital and omnichannel development.

Smith joined as an ecommerce adviser earlier this year. Bath & Body Works credits his work with strengthening its digital capabilities, improving the online shopping experience and supporting teams through a website relaunch.

From advice to executive responsibility The company identifies previous leadership experience at Burberry, Apple, Skype and Givenchy. His new role places that background within Bath & Body Works’ Consumer First Formula, where digital is a stated part of the company’s growth agenda.

The timing gives the appointment a clear operating context. A website relaunch changes the customer-facing platform; an executive remit extends beyond that project into how digital shopping and other channels develop together.

Smith’s prior advisory work means the move builds on involvement already established inside the business. Connecting the shopping experience Bath & Body Works says the role will support digital and omnichannel growth and more connected consumer experiences…

Unlock the rest of this story

Join free to keep reading RETAILBOSS business coverage, industry analysis, and market intelligence.

Continue with Google

or

or

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Business

Jil Sander and PUMA AW26 campaign — view 1

Jil Sander and PUMA Move Beyond Sneakers With Their First Apparel Collection

The AW26 capsule extends the partnership into coordinated clothing, with a staggered rollout across brand stores and selected stockists.

BusinessFashion

Jeanel Alvarado2 hours ago

REVOLVE store at Aventura Mall in Florida

REVOLVE Opens Its First Florida Store at Aventura Mall, Bringing Its Permanent Store Count to Three

Aventura Mall marks REVOLVE's third physical location in South Florida, enhancing its omnichannel strategy and strengthening its presence in a key market.

BusinessFashion

Jeanel Alvarado2 hours ago

Mytheresa and Zegna Art Basel Paris event video cover

Mytheresa and Zegna Connect Art Basel Paris With a Menswear Customer Experience

A Galerie Joseph Froissart event combined Martha Atienza’s work, dining and an Ibeyi performance within Zegna’s wider art relationship.

BusinessLuxury

RETAILBOSS Team5 hours ago

Hermès Japan programme participants gather for a group photograph in a garden

Hermès Japan Welcomes New Graduates to Its Long-Running Talent Programme

The luxury house uses established employee connections and store-based learning to build its next generation of talent in Japan.

BusinessNews

Ifrah Nadeem7 hours ago

View all Business

Recommended Articles

Kory Marchisotto with students in a Berkeley lecture room

e.l.f. Brings Kory Marchisotto Into Its Berkeley Boardroom-Education Programme

A campus visit connects the company’s executive leadership with a 12-week course designed to introduce students to corporate governance.

BusinessNews

Ifrah Nadeem15 hours ago

Bergdorf Goodman colleagues gathered for the breast cancer awareness event

Bergdorf Goodman Combines Employee Education and Fundraising With United Breast Cancer Foundation

Bergdorf Goodman brought colleagues together for an educational event with the United Breast Cancer Foundation, pairing its Breast Cancer Awareness Month activity with an employee raffle benefiting the organisation. The retailer said all raffle proceeds would go to the foundation.

BusinessNews

RETAILBOSS Team15 hours ago

Maisons du Monde Autumn Winter 2026 furniture and decorative ceramics in a warmly styled interior

Maisons du Monde Q3 Sales Fell 21.5% as Delivery Delays Deepened the Slump

Quarterly sales fell to €176.3 million as product shortages and reduced promotions weighed on the home retailer, which retained its €30 million cost-savings target.

BusinessNews

RETAILBOSS Team15 hours ago

Gucci Primavera 2026 campaign portrait with a Gucci handbag

Gucci Sales Fell 6% as Kering Raised Its Store-Closure Target to at Least 125

Gucci’s comparable Q3 sales fell 6%, while Kering raised its 2026 target to at least 125 net store closures across the group.

BusinessFashion

Jeanel Alvarado20 hours ago

Kendall Jenner applies L’Oréal Paris Extensionist mascara

L’Oréal’s Quarterly Sales Rose 11.9% as Fragrance and Haircare Drove Growth

L’Oréal reported €11.56 billion in Q3 sales, up 11.9% reported and 7.2% like-for-like, as fragrance, haircare and luxury beauty gained momentum.

BeautyBusiness

Jeanel Alvarado20 hours ago

Olive Young Details the Licensing Model Behind Its 81-Brand Sanrio Collaboration

Retailer-funded IP access helped smaller beauty brands join a shared character campaign, with localized designs extending the proposition into stores.

Business

Ifrah Nadeem24 hours ago

Hermès Leather Goods Sales Rose 12.4% as Quarterly Revenue Topped €4 Billion

Leather goods drove Hermès’ third-quarter growth as ready-to-wear and accessories sales declined and Asia-Pacific excluding Japan was flat at constant exchange rates.

BusinessLuxury

RETAILBOSS Team24 hours ago

David’s Bridal Spring 2026 campaign showing bridesmaid dresses and a wedding gown

David’s Bridal Plans to Take Wedding Platform Pearl Public

The separation of Pearl from David's Bridal highlights a shift towards digital innovation, with CEO Kelly Cook leading the new venture.

BusinessNews

RETAILBOSS Team1 day ago

View all Business