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KARL LAGERFELD’s 2025 Report Puts Product Passports and Repair Into Its Operating Agenda

The new impact report details traceability implementation, a continuing repair partnership and the limits of year-on-year emissions comparisons.

Published: Oct 23, 2026 5:53 AM

By Sam Ohemeng

NewsSustainability

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NewsSustainability

KARL LAGERFELD’s 2025 Report Puts Product Passports and Repair Into Its Operating Agenda

Source video cover: KARL LAGERFELD.

KARL LAGERFELD’s third impact report details how digital product passports and repair moved into ongoing operations during 2025, while setting out further work on supplier traceability. The report covers January through December 2025 and compares the period with 2024.

Working with Fairly Made, the brand says it analyzed more than 4,000 products during the first year of passport implementation. Customers can access product information through QR codes on labels and ecommerce interfaces. The report identifies current traceability at Tier 1, with deeper supplier coverage part of the next phase.

Product data becomes a customer touchpoint The 2025 report records more than 6,700 QR-code scans during the year. This measures interactions with the information, rather than purchases or a count of unique shoppers. It gives the brand a starting point for developing the customer-facing role of product passports.

Repair also moved beyond a pilot. Following the 2024 Repair Atelier trial, KARL LAGERFELD began ongoing work with Bleckmann Circular Solutions in July 2025 to assess, repair and restore eligible items to saleable condition. The relevant business process happens before those damaged goods reach a customer.

Reading the emissions comparison Total reported emissions rose from 47,701 to 60,560 tonnes of CO2 equivalent, a 27% increase. The brand attributes the change primarily to better data, wider coverage and more accurate product-level calculations…

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