Guerlain Links Its Paris Art Exhibition to Fragrance Discovery at the Champs-Élysées Flagship

Exhibition view supplied by Guerlain. Exhibition view supplied by Guerlain. Exhibition view supplied by Guerlain. Hervé Mikaeloff curated the exhibition with co-curator Benoit Baume, in partnership with Art Basel Paris.

Painting, photography, video, sculpture and installations occupy three levels of the house, according to Guerlain’s visitor information. A scent-led route through a cultural programme The exhibition examines the transition between day and night.

An olfactory route created by Guerlain perfumer Delphine Jelk adds scent to that interpretation and connects the visit with the house’s L’Heure Bleue eau de parfum. Entry is free, with reservations recommended. The venue is at 68 Avenue des Champs-Élysées. Guerlain lists daily visiting hours from 11 a.m. to 6:45 p.m.

for last entry. The retail significance lies in that combination of access and product connection. A visitor can enter for the art and encounter fragrance as part of the same experience. The scent route gives the perfume a role in interpreting the exhibition rather than relying solely on a conventional product display…