Bath & Body Works Launches Holiday Campaign Starring Zooey Deschanel

Season of Wonder campaign. Image courtesy of Bath & Body Works. Season of Wonder campaign. Image courtesy of Bath & Body Works. Season of Wonder campaign. Image courtesy of Bath & Body Works. The company’s announcement lists YouTube, connected television, social media, in-store placements and outdoor advertising.

Snowflakes & Cashmere anchors the assortment and is available as an eau de parfum for the first time. Vanilla Cocoa Flurries is a new scent, while Deschanel’s curated edit includes fragrances and accessories from the collection.

“The holidays are a magical time, bringing people together through cherished traditions and moments of joy,” said Veronique Gabai-Pinsky, chief brand and product officer, in the company’s release. The range is available in the United States and Canada through Bath & Body Works stores and its website.

Selected products are also offered through Ulta Beauty and Amazon.