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Prada Builds Its Holiday 2026 Campaign Around Hand-Drawn Animation

John Pomeroy and Glen Luchford combine animation and photography in a holiday campaign linked to Prada’s women’s and men’s collections.

Model framed by an illustrated doorway beside Prada handbags and animated mice in the Holiday 2026 campaign
MarketingNews

Prada Builds Its Holiday 2026 Campaign Around Hand-Drawn Animation

Prada Holiday 2026 campaign. Photography: Glen Luchford. Animation: John Pomeroy. Courtesy of Prada.

Prada has introduced Drawing Prada: Animated by Hand, its Holiday 2026 campaign, combining live-action photography with illustrated winter worlds. Animator John Pomeroy leads the hand-drawn work, while Glen Luchford supplies photography designed to sit within those environments.

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