Sharon Chuter Launches UOMA Sister Brand at Walmart

UOMA Beauty, a leading inclusive black-owned beauty brand, has expanded its offerings with the launch of its sister brand, UOMA by Sharon C. Founded by Nigerian-born, LA and London-based former beauty executive Sharon Chuter, UOMA by Sharon C. made its debut on June 18, 2021, in 3,365 Walmart stores across the United States, as well as online at Walmart.com and UOMAbeauty.com.

The new beauty line shares some similarities with the original UOMA Beauty brand, such as prioritizing staying up-to-date with the latest makeup and skincare trends. However, UOMA by Sharon C. distinguishes itself through different branding, pricing, and a focus on disrupting the clean, inclusive, and sustainable beauty movements. The entire range retails between $6 and $24, making it accessible to a wider audience.

 

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UOMA by Sharon C. offers a variety of products, including foundations, skincare,…