LVMH acquires majority stake in Off-White

The deal, expected to close within 60 days pending regulatory approval, will see LVMH owning a substantial interest in the Off-White trademark. Mr. Abloh retains 40% ownership while continuing to hold his role as the creative director.

This move secures financial enrichment and strategic resources for Off-White, granting them access to LVMH’s extensive expertise in manufacturing, distribution, and global marketing.

Farfetch and New Guards Group, which previously held licensing agreements with Off-White, will continue their collaborations under the new ownership structure. Virgil Abloh initially founded Off-White as a disruptive force in the fashion industry, blurring the lines between luxury and streetwear.

His unique vision and innovative designs have revolutionized traditional aesthetics, garnering a dedicated following among millennials and influencing countless other brands…