Away Announces Annual Designer Collaboration Series
Today, the global lifestyle brand Away announced an annual designer collaboration series, a first-of-its-kind collaboration program for the brand. For the inaugural class, Away partnered with
Away Announces Annual Designer Collaboration Series
Away partners with Sandy Liang, Tia Adeola, and Ji Won Choi to launch inaugural designer collaboration series.
Today, the global lifestyle brand Away announced an annual designer collaboration series, a first-of-its-kind collaboration program for the brand. For the inaugural class, Away partnered with emerging fashion designers Sandy Liang, Tia Adeola, and Ji Won Choi, who have each been tasked with reimagining three of Away’s core silhouettes for exclusive, limited edition capsule collections.
Away partners with Sandy Liang, Tia Adeola, and Ji Won Choi to launch inaugural designer collaboration series.
The collaboration with Liang, Adeola, and Choi,launching Thursday, October 14, marks the first cohort of Away’s designer collaboration program, an initiative that will continue as a multi-year series. Each year’s program will bring together compelling groups of artists with diverse backgrounds, perspectives, and aesthetics to offer their unique takes on Away’s best-selling travel products.
“Away’s designer collaboration series is an exciting new chapter for our brand which I’m thrilled to introduce to our global community of travelers, as…
well as to the dedicated fans of Sandy, Tia, and Ji. It has been an honor to see how these three astonishingly talented designers infused their personal ethos of style into Away’s streamlined design sensibility,” said Away CEO and co-founder, Jen Rubio.
“The resulting collections are distinct, vivid, and evocative takes on classic Away products.
This is an exciting start to our annual collaboration program and eager to see how future iterations come together!” For the inaugural collection, the three New Yorkbased designers were asked to outfit Away’s Large Everywhere Bag, Front Pocket Backpack, and Travel Pouch Set with their own take on modern design.
The resulting products reflect each designer’s unique point of view; informed by the places, people, and experiences that have shaped their aesthetic identity…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss press release coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.