Overview
About Fenty Beauty
Fenty Beauty is a cosmetics brand founded by Rihanna, famous for its inclusive 50-shade foundation range. Owned by LVMH, it disrupted the beauty industry with diversity-first innovation.
Latest coverage
Fenty Beauty on RetailBoss
Fenty Beauty Named Time’s 25 Best Inventions in the Makeup Industry
Since its launch in 2017, Fenty Beauty has been hailed as one of the most disruptive and culturally significant brands in the beauty world. Founded by global icon Rihanna and powered by the promise of “Beauty for All,” the brand’s…
Top 10 Celebrity Beauty Brands Ranked by Revenue
The celebrity beauty market in 2025 is significantly shaped by consumer demand for inclusivity, authenticity, and sustainability. Brands with clear mission-driven narratives, such as Rare Beauty’s mental health advocacy or Fenty Beauty’s commitment to diversity, foster deep customer loyalty and…
Top 15 Must-Follow Celebrity Beauty Brands in 2025 (Ranked)
Celebrities have revolutionized the beauty industry by launching their own brands, and 2025 is no exception. From skincare to makeup, these celebrity-backed beauty lines dominate shelves, social media, and our routines. But with so many options, which brands are truly…
Fenty Beauty Business Model (2017-2024)
Fenty Beauty, founded by global superstar Rihanna in 2017, has become a groundbreaking force in the cosmetics industry, reshaping the standards of beauty and inclusivity. The brand’s innovative marketing strategies and keen understanding of consumer needs have turned it into…
Fenty Beauty Partners with Roblox or Virtual Beauty Lab
Fenty Beauty, the beauty brand co-owned by pop icon Rihanna and LVMH, has announced a partnership with Roblox, the global immersive platform. This collaboration marks a significant shift in the beauty industry’s approach to digital marketing and customer engagement. The…
Super Bowl 2023: Rihanna’s Fenty was big marketing win
Rihanna’s Super Bowl Halftime Show proved to be a game-changer for her beauty brand, Fenty Beauty. The global popstar cleverly used the platform to showcase her makeup line, resulting in a significant boost in sales and brand awareness. In this…
Rihanna’s Fenty Beauty Launches Into Ulta Beauty
Rihanna’s Fenty Beauty has taken the beauty world by storm, and in 2022, it expanded its reach even further. On March 6, 2022, Fenty Beauty launched into all of Ulta Beauty’s 1,300+ store locations across the United States, as well…
Sephora announces first-ever Black-owned brands campaign
Today, Sephora unveiled its first-ever Black-owned brands campaign to further recognize and celebrate the contributions that Black culture and Black innovators have made to the beauty industry, including the excellent array of products, available for all beauty consumers. The campaign…
Competitive set
Fenty Beauty Competitors
Brands tracked alongside Fenty Beauty based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Fenty Beauty Related Brands
Brands connected to Fenty Beauty through verified ownership under LVMH. Each card states the corporate relationship used.
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