Overview
About Fenty Beauty
Fenty Beauty is a cosmetics brand founded by Rihanna, famous for its inclusive 50-shade foundation range. Owned by LVMH, it disrupted the beauty industry with diversity-first innovation.
Latest coverage
Fenty Beauty News
Top 10 Celebrity Beauty Brands Ranked by Revenue
The celebrity beauty market in 2025 is significantly shaped by consumer demand for inclusivity, authenticity, and sustainability. Brands with clear mission-driven narratives, such as Rare Beauty’s mental health advocacy or Fenty Beauty’s commitment to diversity, foster deep customer loyalty and…
Top 15 Must-Follow Celebrity Beauty Brands in 2025 (Ranked)
Celebrities have revolutionized the beauty industry by launching their own brands, and 2025 is no exception. From skincare to makeup, these celebrity-backed beauty lines dominate shelves, social media, and our routines. But with so many options, which brands are truly…
Fenty Beauty Business Model (2017-2024)
Fenty Beauty, founded by global superstar Rihanna in 2017, has become a groundbreaking force in the cosmetics industry, reshaping the standards of beauty and inclusivity. The brand’s innovative marketing strategies and keen understanding of consumer needs have turned it into…
Fenty Beauty Partners with Roblox or Virtual Beauty Lab
Fenty Beauty, the beauty brand co-owned by pop icon Rihanna and LVMH, has announced a partnership with Roblox, the global immersive platform. This collaboration marks a significant shift in the beauty industry’s approach to digital marketing and customer engagement. The…
Super Bowl 2023: Rihanna’s Fenty was big marketing win
Rihanna’s Super Bowl Halftime Show proved to be a game-changer for her beauty brand, Fenty Beauty. The global popstar cleverly used the platform to showcase her makeup line, resulting in a significant boost in sales and brand awareness. In this…
Rihanna’s Fenty Beauty Launches Into Ulta Beauty
Rihanna’s Fenty Beauty has taken the beauty world by storm, and in 2022, it expanded its reach even further. On March 6, 2022, Fenty Beauty launched into all of Ulta Beauty’s 1,300+ store locations across the United States, as well…
Sephora announces first-ever Black-owned brands campaign
Today, Sephora unveiled its first-ever Black-owned brands campaign to further recognize and celebrate the contributions that Black culture and Black innovators have made to the beauty industry, including the excellent array of products, available for all beauty consumers. The campaign…
Rihanna Is Officially a Billionaire with a Net Worth of 1.7 Billion
Rihanna, the world-renowned singer and entrepreneur, officially became a billionaire in 2022, with a significant portion of her wealth coming from her successful makeup company, Fenty Beauty. With an estimated net worth of $1.7 billion, Rihanna is now the richest…
Where Fenty Beauty ranks
No rankings are available for this brand yet.
Research library · 1 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Insights & Trends
Analysis
Data-led insights and trend observations featuring Fenty Beauty.
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 3, 2026Top 10 Fenty Beauty Competitors and Alternatives
- Insights · Feb 3, 2026Top 10 Charlotte Tilbury Competitors and Alternatives
- Insights · Jan 30, 2026Top 10 Brand Partnerships That Broke the Internet in 2025
- Insights · Jan 20, 2026Top Rare Beauty Competitors and Alternatives
- Insights · Jan 12, 2026Top 10 U.S. Fashion and Beauty Brand Expansions into the Indian Market
- Insights · Sep 6, 2025Top 10 Celebrity Beauty Brands Ranked by Revenue
