Overview
About Puma
Puma is a global sportswear brand offering footwear, apparel, and accessories for performance and lifestyle. Founded by Rudolf Dassler, it is one of the world's largest athletic brands.
Latest coverage
Puma News
Jil Sander and PUMA Move Beyond Sneakers With Their First Apparel Collection
The AW26 capsule extends the partnership into coordinated clothing, with a staggered rollout across brand stores and selected stockists.
Oana Leonte’s The Architecture of Meaning Puts Brand Heritage at the Centre of Strategy
Oana Leonte’s new branding book argues that consumer companies should build on the meaning and heritage they own, not rely solely on purchased attention.
ANTA Completes €1.5055 Billion PUMA Stake Purchase to Become Its Largest Shareholder
ANTA says it has completed its PUMA share purchase and become the largest shareholder.
Zalando Hosts Worn Loud With PUMA, Ray Ban and Sony Music
Zalando used its Brand Experience Hub for Worn Loud, a fashion-and-hip-hop event involving PUMA, Ray-Ban and Sony Music.
PUMA Turns the A$AP Rocky Straycat Launch Into a Racetrack Dinner
An interactive dinner by Outlander Studios translated the PUMA x A$AP Rocky Straycat’s motorsport references into an event with a functioning RC racetrack.
The Future of Fast Enters Football Inside PUMA’s NITRO Lab in Los Angeles
The NITRO™ Lab, a global innovation hub, integrates advanced testing protocols to develop the Ultra NITRO™ 7 boot, revolutionizing football footwear.
PUMA x Salehe Bembury’s Sound Driven LA launch is Bringing Football Culture off The Pitch
PUMA is kicking off football’s biggest summer with culture, not just kits, teaming up with designer Salehe Bembury on an immersive, sound driven experience at The Row DTLA to launch their new TRVL WEAR collection and debut the Velum 1 sneaker. Football, sound and design in downtown LA Ahead…
Top 10 Sneaker Brands by Website Traffic (2026)
This RB report provides a comprehensive analysis of the top 10 most visited sneaker brands by website traffic globally, based on SEMrush traffic data for January 2026. The aim is to highlight key traffic metrics and offer insights into each…
Top Sneaker Collaborations That Broke the Internet
These sneaker collabs bent algorithms, crashed apps, and turned Travis, Bad Bunny, and a wave of avant-garde designers into the undisputed gatekeepers of what it means to “break the internet.”
ANTA Sports Set to Become Puma’s Largest Shareholder
ANTA Sports is set to become the largest shareholder in PUMA, after signing a share purchase agreement with Groupe Artémis, the Pinault family investment company, to acquire a 29.06% stake in PUMA SE valued at €1.5 billion in cash. The move…
Where Puma ranks
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Mentioned in RETAILBOSS reports
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Puma.
- Insights · Mar 16, 2026Top 10 Sneaker Brands by Website Traffic (2026)
- Insights · Jan 30, 2026Top Sneaker Collaborations That Broke the Internet
- Insights · Oct 15, 2024Nike, Adidas & Puma Ranked As Most Popular Sportswear Brands In US [2024 Report]
- Insights · Jun 4, 202410 Most Transparent Fashion Companies Worldwide (2023 Index)
