Overview
About Puma
Puma is a global sportswear brand offering footwear, apparel, and accessories for performance and lifestyle. Founded by Rudolf Dassler, it is one of the world's largest athletic brands.
Latest coverage
Puma News
Puma Bets Big With Largest European Flagship In Oxford Street, London
PUMA is betting big on brick-and-mortar in Europe with the opening of its largest-ever European flagship store on Oxford Street in London, one of the busiest shopping streets in the world. The new space puts immersive brand storytelling, performance innovation,…
London’s Oxford Street Gets PUMA’s Biggest European Flagship
The interior leans into a clean, contemporary look, using neutral finishes to let bold product stories.
PUMA Flagship Store in New York City Sets New Benchmark for Interactive Retail
The 18,000-square-foot, two-story space exemplifies how immersive tech and digital integration are transforming modern retail experiences.
Nike, Adidas & Puma Ranked As Most Popular Sportswear Brands In US [2024 Report]
In 2024, the United States sportswear market once again demonstrates its vibrant dynamism, primarily driven by a few powerhouse brands commanding high consumer recognition. According to a survey using aided brand recognition—which presents respondents with brand logos and written names—Nike,…
10 Most Transparent Fashion Companies Worldwide (2023 Index)
The fashion industry has long been scrutinized for its opaque practices, but recent strides toward transparency are worth celebrating. According to the 2023 Statista report, OVS was the highest-ranking fashion brand for transparency with a score of 83%, followed by Gucci…
PUMA and Modibodi® Collaborate to Revolutionize Active Period Underwear
Global sports company PUMA and absorbent apparel brand Modibodi® have joined forces to launch the third drop of their best-selling active period underwear range. This innovative collaboration aims to make playing sports during menstruation more comfortable, protected, and possible than…
PUMA Signs Fastest Woman Alive Elaine Thompson-Herah
Global sports brand PUMA has signed five-time Olympic champion and fastest woman alive Elaine Thompson-Herah. The 30-year-old Jamaican will further boost the company’s impressive roster of track and field athletes ahead of the 2022 World Athletics Championships in Eugene, Oregon,…
PUMA and Modibodi® Present Range of Period Underwear for Women
Sports company PUMA and global leak-proof apparel company Modibodi® have teamed up to launch a range of leak-free period underwear and activewear, created to help women stay comfortable and active during their period whilst making a positive environmental impact. PUMA…
Where Puma ranks
No rankings are available for this brand yet.
Mentioned in RETAILBOSS reports
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Puma.
- Insights · Mar 16, 2026Top 10 Sneaker Brands by Website Traffic (2026)
- Insights · Jan 30, 2026Top Sneaker Collaborations That Broke the Internet
- Insights · Oct 15, 2024Nike, Adidas & Puma Ranked As Most Popular Sportswear Brands In US [2024 Report]
- Insights · Jun 4, 202410 Most Transparent Fashion Companies Worldwide (2023 Index)
