Overview
About Salomon
Salomon is a French sports equipment brand specializing in performance footwear, apparel, and gear for running, hiking, and winter sports. Now part of Amer Sports, it has become a leader in outdoor and trail footwear.
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Overview
Salomon is a French sports equipment brand specializing in performance footwear, apparel, and gear for running, hiking, and winter sports. Now part of Amer Sports, it has become a leader in outdoor and trail footwear.
Latest coverage
Salomon partnered with United Repair Centre at Run Culture: Live in London, repairing nearly 50 products and helping visitors turn retired advertising banners into almost 50 bags. The two-day activation brought repair and upcycling into a running-community event.
The October 3 event in Griffith Park combines gravel running, live music and community activities.
The store's design draws from Salomon's mountain heritage, translating its outdoor performance identity into an immersive retail environment.
The new store highlights Salomon's evolving position in China, combining technical sport with fashion and youth culture.
Through stills from the hero film, Salomon enhances the retail experience by creating a cohesive visual narrative across channels.
The 4,390-square-foot space is designed to serve as a hub for runners, athletes, and the local community through performance innovation and everyday exploration.
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Competitive set
Brands tracked alongside Salomon based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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