Burberry Casts 170 People Across Four Cities for Anniversary Outerwear Campaign

Jack Day photographed the portraits, and Hector Aponysus directed a companion film. The cast spans creative figures, tastemakers and long-standing Burberry employees, according to the brand’s official campaign page. Burberry also connects the project to its earlier ‘The Art of the Trench’ campaign.

‘Each portrait is different, but together they capture individuality and self-expression,’ chief creative officer Daniel Lee said in the campaign announcement. The personal styling approach places recognizable outerwear designs in real city settings instead of presenting them only as seasonal runway pieces.

Heritage product as the campaign platform The structure links a single product proposition, outerwear to four regional audiences and a wide range of wearers. It gives Burberry a way to speak about the trench, quilt and other protective layers through both house history and current styling.

The campaign’s official page pairs portraits with links to men’s and women’s outerwear assortments.