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Barrier first skincare brand BYOMA is stepping onto television for the first time with “The BYOMA Shorttime Show,” a playful, culture led campaign airing around the Big Game to launch its new Bio Collagen Radiance Facial Mask. The largely digital…
Global K beauty brand TIRTIRis taking its “intuitive, fast makeup” message offline, hosting an exclusive masterclass in New York City that puts its viral complexion and lip products directly into the hands of 60 editors and influencers. Held on February…
Viral body care player NatureWell Beauty is scaling up its presence at Target with the debut of two new fragrance forward hair collections, SunDaze and SunRise, marking the brand’s most significant category expansion to date. Both collections are rolling out…
Outdoor retailer Eddie Bauer LLC, which operates Eddie Bauer stores in the United States and Canada, has filed voluntary Chapter 11 petitions in the U.S. Bankruptcy Court for the District of New Jersey, backed by a Restructuring Support Agreement (RSA)…
Luna Bronze is entering U.S. retail with a nationwide launch at Ulta Beauty, marking the Australian sunless tanning brand’s first major bricks and mortar partnership in the market. The brand is known for its “skin-first approach to self tanning and…
Miu Miu has unveiled an expanded flagship at LANDMARK ATRIUM in Central, Hong Kong, turning one of the city’s key luxury addresses into a more immersive stage for the brand’s offbeat, hyper feminine universe. Transformed from a single floor into…
Mandarin Oriental, Bangkok is marking 150 years in style, tapping cult lifestyle label Sporty & Rich for a limited capsule that turns hotel merch into a fully fledged wellness wardrobe. Framed as the first collaboration of its kind in Asia,…
Levi’s is turning the 2026 Super Bowl into a global runway for originality with its new “Behind Every Original” campaign, fronted by music powerhouses ROSÉ and Doechii and built around one cheeky premise: that the most iconic view in denim…
Levi’s is turning the 2026 Super Bowl into a global runway for originality with its new “Behind Every Original†campaign, fronted by music powerhouses ROSÉ and Doechii and built around one cheeky premise: that the most iconic view in denim…
For decades, the fashion industry’s legal battles were primarily about “lookalike” designs or trademark squabbles. However, the emergence of the “ultra fast fashion” model, characterized by hyper speed supply chains and near zero margins, has birthed a new kind of…