FENDI Brings The Baguette 26424 Re‑Edition to New York With a Madison Avenue Tribute to Personality And Craftsmanship
The Re-Edition collection, unveiled in Milan and Shanghai, now tours NYC with a tribute at FENDI's flagship.
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Maison Margiela Turns New York’s Starrett Lehigh Into a Six Room Emotional Lab For Its Scentsorium Collection
Motus Animi represents a significant chapter in Maison Margiela's journey, combining art and scent to create an immersive sensory experience.
Hermès Doubles Down in Shanghai With Hermès in The Making and The Launch of Hermès Plein Air, Its First Skincare Foundation
Hermès launches its first foundation, Plein Air Luminous Matte Skincare Foundation, in Shanghai, marking a significant step in the brand's expansion into the skincare market.
AS CARIOCAS Brings Rio’s Borogodó to Samaritaine Paris With a New Pop Up on Rue De La Monnaie
Step into the world of creativity at AS CARIOCAS, where every visit is a chance to express yourself through personalized postcards.
Mango Opens Valvert Boutique In Île De France
Mango's expansion in France, including flagship stores and multi-line layouts, underscores its commitment to premium shopping and enhanced customer experience in Île de France.
Estée Lauder and Puig End Merger Talks as ELC Doubles Down on Its Beauty Reimagined Strategy
CEO Stéphane de La Faverie's message highlights the company's belief in its uniquely positioned ability to drive sustainable growth across global categories and geographies.
Lancôme Brings Absolue Longevity to Life With a Modern, Architectural Evening at The Aga Khan Museum
Guests experienced an architectural landscape of precision and light, reflecting the brand's commitment to quality and elegance.
FENDI Turns Rome Into a Classroom For the Future of Luxury Retail at Its 2026 Global Retail Seminar
Rome serves as a dynamic stage for FENDI's vision of blending tradition with contemporary elegance in retail.
Dior Opens House of Dior Shinsaibashi in Osaka With Couture Façade and Gourmet Restaurant
A striking artistic installation at the base of the staircase anchors this conceptual energy, fusing sculptural forms with Dior codes to keep visitors on site.
Louis Vuitton Celebrates The Opening of Its New Monterrey Store at El Palacio De Hierro
The new store, located at José Vasconcelos No. 402, offers a broad selection of leather goods and personalized assistance.
Why Retail Brands Need Better Product Education Before the Sale
There is a gap in how most retailers think about the purchase journey. A tremendous amount of attention and budget goes into getting people to the product through search advertising, social media, influencer placements,…
Retail Destinations Are Being Designed Beyond the Storefront
For a long time, retail strategy focused primarily on what happened inside the store. Merchandising, assortment, service model, conversion optimization, and store layout were mostly inward-facing concerns. The outside of the building was branding.…
Google Just Put Warby Parker and Gentle Monster on Its Face. Why Big Tech Cannot Sell Smart Glasses Without a Fashion Brand Attached
Meta's success with Android XR eyewear is paving the way for a new era in smart glasses. With companies like Warby Parker and Gucci joining the fray.
Magnum Goes Luxe What Small Treats Reveal About Consumers in Crisis
Mass brands are behaving more like luxury houses, and that is not a coincidence. When Magnum stages premium ice cream and smoothie activations in places like Hangzhou while consumers are openly “tightening their belts,” it reveals two powerful shifts…
FRAME Opens First European Stores in Cannes and Monaco to Power Global Growth
FRAME has reached a key expansion milestone, opening its first two standalone stores in Europe with new locations in Cannes and Monaco this May. The move strengthens the modern luxury label’s presence on the French Riviera, aligning the brand with some of…