Danish wishlist app GoWish has made history by reaching the No. 1 spot on the US App Store, achieving this milestone with a record-breaking 155,403 downloads from American users in a single day on Sunday, November 16. The achievement comes as the Copenhagen-based social shopping platform surpasses 15 million users globally, with more than 7,234,423 registered US users and over 3.5 million users in Denmark, accounting for over half of the Danish population.
From Scandinavian Roots to Global Phenomenon
Originally launched in 2015 as a wishlist project by the Danish-Swedish postal service PostNord under the name Ønskeskyen (“wish cloud”), the app was spun off in 2020 by VC Dotcom Capital. With its international rebrand as GoWish in 2023, the platform rapidly evolved into a global social shopping powerhouse. In early 2025, Capital D, a London-based private equity firm, acquired a one-third stake, fueling the app’s international ambitions and success.
Unprecedented…
User Growth GoWish experienced a surge across multiple countries, currently topping App Store charts in not only the US, but also Norway and Sweden. Over the past 10 days, since November 7, GoWish has added more than 1.1 million new users globally.
This rapid growth includes breaking into the top two iOS app rankings in the US, nearly doubling its user base from the previous year, and reaching a new milestone of over 7.2 million US users and 15 million users worldwide.
In its home market of Denmark, GoWish has over 50% market penetration, with more than 3.5 million Danish users, reflecting its broad mainstream appeal.
GoWish credits this meteoric rise to a strategic, data-driven rollout and creative partnerships with leading digital advertisers—including Meta, TikTok, Google, and especially Snap, which spotlighted GoWish as a top success on its Q4 earnings call due to its standout performance on cost-per-install and total installs…
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