Le Labo On Wheels is Turning Cala Molí Into an Ice Cream Truck For The Senses

The temporary residency runs from 24 July to 16 August and offers a different way to experience Le Labo. Instead of entering a traditional boutique, visitors discover the brand through a mobile space inspired by an ice cream truck.

It is a playful format, but its purpose is rooted in the brand’s focus on scent, craft and personal discovery. Le Labo On Wheels is positioned as an “ice cream truck for the senses,” offering a walk up moment that feels well suited to a summer destination such as Ibiza.

The concept brings together the spontaneity of holiday travel with the slower ritual of selecting and experiencing fragrance. At El Silencio Ibiza, the mobile boutique presents a selection of Le Labo creations across fine fragrance, body care, hair care, soaps and home scents.

Visitors can take time to explore the scents in an open-air setting, allowing the environment of Cala Molí to become part of the experience. The location is significant. El Silencio Ibiza is situated on Avenida de la Cala Molí in Sant Josep de Sa Talaia, on the western side of the island…