Canada Goose, the iconic luxury outerwear brand, has appointed Judit Bankus as Senior Vice President of Merchandising. With nearly two decades of experience in international luxury fashion, Bankus will play a pivotal role in shaping the brand’s product roadmap through a lens of sustainability and innovation, supporting Canada Goose’s long-term growth strategy.
Reporting directly to Carrie Baker, President of Brand & Commercial, Bankus will oversee the development and execution of global merchandising and pricing strategies. Her role will include guiding the expansion of existing and emerging product categories, ensuring that Canada Goose continues delivering compelling offerings to its global audience. Bankus will also collaborate closely with Haider Ackermann, Creative Director, to bring his creative vision to life and drive commercial success.
Carrie Baker expressed her enthusiasm for Bankus’s appointment, stating:
“With a skillful balance of the art and science behind merchandising success, a strong entrepreneurial drive, and wealth of luxury experience, Judit is the perfect fit to lead this important function during this next phase of growth. Judit’s appointment marks a significant part of strengthening our focus on ensuring our expanding offering continues to excite and engage people around the world.”
Bankus brings a wealth of expertise to Canada Goose, having most recently served as Chief Merchandising Officer at Stella McCartney, where she oversaw all product categories. Prior to that, she spent eight years at Burberry, contributing to global initiatives and serving as Global Merchandising Director under the leadership of Christopher Bailey and Riccardo Tisci. Her career also includes a pivotal role in the founding of the Karl Lagerfeld brand, further solidifying her reputation as a leader in the luxury fashion industry.
On joining Canada Goose, Judit Bankus shared her excitement:
“I have long admired Canada Goose and am thrilled to join at such an exciting time of growth and momentum. With so much opportunity ahead, I look forward to working closely with our teams to deliver meaningful products for our consumers and push the brand forward in bold, new ways.”
Bankus’s appointment comes at a time of significant growth for Canada Goose, as the brand continues to expand its global footprint and innovate within the luxury outerwear market. Her expertise in merchandising, combined with a deep understanding of luxury consumer behavior, will be instrumental in driving the brand’s strategic initiatives and ensuring its offerings resonate with audiences worldwide.
