FashionMarketing

Duolingo Turns Fashion-Name Pronunciation Into a Seven-Piece NYFW Collection

Duolingo brought its language-learning identity into New York Fashion Week with The Phonetic Collection, a seven-piece capsule created with New York designer Megan O’Cain.

Published: Sep 12, 2026 8:35 PM

By Jeanel Alvarado

FashionMarketing

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Duolingo Turns Fashion-Name Pronunciation Into a Seven-Piece NYFW Collection

Images supplied by Emmanuel Orssaud / Duolingo.

Duolingo brought its language-learning identity into New York Fashion Week with The Phonetic Collection, a seven-piece capsule created with New York designer Megan O’Cain. The concept turns the pronunciation of familiar fashion names into the subject of a fashion activation.

Images supplied by Emmanuel Orssaud / Duolingo. Images supplied by Emmanuel Orssaud / Duolingo. Images supplied by Emmanuel Orssaud / Duolingo.

Emmanuel Orssaud, Duolingo’s chief marketing officer, said the team began with a cultural insight: “some of fashion’s biggest names are also among the hardest to pronounce.” A Language-Learning Idea in a Fashion Setting Orssaud identified Hermès, Loewe, Givenchy and Jacquemus as names referenced by the concept.

They are the subject of the pronunciation idea; his statement does not describe them as collaborators in the collection. The creative partnership is with O’Cain, known for her appearance on Next in Fashion.

Images of the activation show Duolingo’s green identity alongside phonetic fashion-name graphics, styled products and a Canal Street setting. The approach makes pronunciation something people can encounter visually through clothing and accessories…

Phonetic fashion-name graphics at Duolingo activation

Green phonetic collection bag styled at Duolingo activation

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Duolingo Turns Fashion-Name Pronunciation Into a Seven-Piece NYFW Collection

Duolingo brought its language-learning identity into New York Fashion Week with The Phonetic Collection, a seven-piece capsule created with New York designer Megan O’Cain.

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