Jordyn Woods Launches Bold, Size-Inclusive “Woods by Jordyn” Footwear Collection

Despite clear growing demand for true, size inclusivity, many fashion retailers continue to fall short, including Old Navy removed many plus-size options from hundreds of stores despite their highly promoted Bodequality initiative, citing lower-than-expected store demand, while keeping the full range online.

H&M has drawn criticism for quietly removing photos of plus-size models from its website’s plus-size section and for only offering sizes up to XL or XXL in stores, with true plus sizes (like 3X and 4X) mostly available online.

Most recently, Lululemon staff told a customer seeking a plus-size bra in her size that she would need to travel 20 miles to a select store that stocks large sizes.

Major brands have retreated from serving much of the $125 billion-plus global plus-size market—expected to top $202 billion by 2034—leaving countless shoppers underserved…